Can an emoji be a trade mark?

Can an emoji be a trade mark?

The application was rejected by the Examiner under Article 7(1)(b) EUTMR which states:- The following shall not be registered: … (b) trade marks which are devoid of any distinctive character. The Examiner considered the mark would be recognised as an emoji...
Cadbury Makes Purple Progress

Cadbury Makes Purple Progress

Background Despite difficulties in practice, Article 3 of Directive (EU) 2015/2436 provides that colours can be registered as trade marks. A colour must, however, constitute a ‘sign’ and it is this context which has made the process of registering a colour as a trade...